PARAMEDIA ECOLOGY with a Purple Passion

Definition: Android Meme - Automated self-replicating unit of cultural transmission; machines communicating with machines.

Remember, the parts of the Android Meme are the Chemical Body, the Astral Body, the TV Body, and the Chip Body. the AP position, which is post-Chip Body and post-TV Body. Human bodies are First Nature, the human bodies make Second Nature, which is media and language. There's a subtle interplay between the bodies and the media. The bodies as souls come and go, but the media keeps building itself through time. So we come to the point where the media builds itself, completes itself, and it's merging with the bodies.

The best way to express that is to show the bodies, show the Android Meme dominating them, which is just simple language dominating humans in this dimension, then the language resolves itself through the Android Meme. We've moved into the fused First and Second Nature situation, and therefore you can't tell the difference between First Nature and Second Nature. Cloned ESP. I mean, people don't need words to function today. They have a post-verbal language, which is the intuitive electric media. Electronic digital media. e-mail be considered language?

That's ESP. That's mainly your instant interaction with people with words that are a component but not the dominating medium. In fact, the post-moderns talk about the end of the logocentric, that's visual space language. Verbal written language, that disappeared in the 20th century. But you still have language in terms of tactile communication, which is, you use a computer, e-mail, the fellow responds back to you, like when you do instant messaging. That's not verbal language. Verbal is inside it, part of what you read, or you can send pictures, but the instantaneous, the medium you use, the digital environment, is the language, is your tongue. It's your means to communicate.

I would say the simple agenda is this. Whatever traditional images you have that make you think you're being affected in a certain way, get rid of those images! Break up those images you have. Don't think "psychosomatic," don't think this, don't think "organic food processes," don't think any of these normal ideas of what might be causing you pain. What's affecting you is something that you can't really visualize. So you loosen up the people's obsession on, "Oh man, I ate too much Wheat Germ, that's causing this, I better go get a doctor to give me a drug."

If you get lost in that thought form, and the doctors give you a "solution," then that'll cause you more problems. You need to just sit back and say, "Yep, I'm being massaged," and just accept it. Basically the population's being put on a collective LSD trip, in a more subtle way than TV managed to do. Because these refined vibratory devices are affecting our chi levels, our etheric bodies, which is then affecting the astral plane. So we're being affected in ways that no knowledge system can map anymore.

The media needs new content. Because the media want to be kept on and people want to live in that discarnate cyberspace of TV. They want to be part of it every day. So every form of human expression will be used and exploited and expressed. So, you can play a game where each one of us is both figure and ground. Every one of us in this planet is in a yin-yang situation - we're creating our own disease as well as curing it.

The hidden environment is what's really motivating everybody, and creating a lot of obsession or neurosis, and the stress of life is always caused by the new invisible environment. Therefore, an antidote or an anaesthetic to that is the past environments, but to use them as props. So, all human creativity is now provided as the content, but the mixed corporate-media create the stress on people, and they're trying to find out how that stress is affecting them. They'll never be able to find out how that stress is affecting them. But all they have to do is understand what I'm talking about.

"Process" is what is affecting all of us, that's the hidden ground, and they just reflected the need, subconsciously, for psychology to adapt to the new electric environment in the '60s and '70s, the electric environment being processual. So they came up with concepts of "process". Now that concept is obsolete because they've exhausted it, people are no longer using it, but they are stuck in an environment that is process incarnate. So, they've got a problem.

You are saturated with TV by the time you are 18 or 19, you want to know what to do, you want to develop an identity. Study something that has taken the best of what has happened in the last 40 or 50 years. You study that and then you realize that the understanding you got from that is obsolete. Then that's the apocalypse - finding out that you don't exist. You have to deal with the fact you live in an almost Oriental oblivion, you live in a resonating void. Once you realize you are gone, you are invisible, in terms of expressing that relation to anybody else, you might then realize "I'm still here!", and then you start to realize you've survived.


"I do not explain, I explore." -- Marshall McLuhan


McLuhan's primary object for analysis is neither doctrine, nor historical conditioning of doctrine, but rather the impact of doctrine. Not what was said but what was felt to have been said. To be objective about this kind of fact requires concentration on the pragmatic emotional advantages conferred on the audience by the doctrine. The advantage such an approach affords is that it circumvents the problem that the precise co-ordinates of a 'thinker/performers' thought are disagreed upon (while acknowledging that the fact that he was a sensation was not).

more Dobbs...

FUTURE is in front of EGO; Past is behind EGO.

Bob Dobbs talks McLuhan theory at Bergamot Station in Santa Monica


Media analyst/cultural theorist Marshall McLuhan believed that artists need to integrate, analyze and utilize rapid changes in technology, in order to truly have a mass impact on people in the modern age.

Now, Bob Dobbs, McLuhan's archivist who chronologized and sorted McLuhan's art/media writings after his death, is scheduled to give a talk and discussion about McLuhan's theories on art and media, at 7:30 p.m. Wednesday, February 9th, at Bergamot Books, 2525 Michigan Ave., Santa Monica. Admission is free.

Dobbs will focus on recent releases by Gingko Press of McLuhan's Understanding Media and Through the Vanishing Point. "McLuhan thought of a better way to deal with art in the relation to its commodification." says Dobbs.

"In Renaissance times, it was the scientist versus the humanist. The scientist would invent and the humanist or artist would write or create, dealing with the side effects of the invention." McLuhan felt that, for the most part, traditional art was no longer serving this purpose.

"McLuhan believed that electronic environments were molding people on a scale that was greater than any artwork, and that, therefore, artists should embrace the technologies of the future," says Dobbs.

McLuhan's oft-cited example of his theory in practice was James Joyce's Finnegans Wake, a book Dobbs says mirrors the media environment of radio, which was dominant in the 1930s. The book was finished in 1939.

McLuhan's theory on media was divided between old "analog media" (newspapers, radio, TV) and forms of digital media that were in early stages of development in the 1960s and 1970s, and now are common in the home computer age.

McLuhan, understanding information overload and short attention spans, would often express his philosophy in catch phrases and sound bite quotes. His catch phrase for old media was that the "medium is the message."

"By this, he meant that in mass media environments, people are molded not only by the content but by a sensory bias specific to the medium," says Dobbs. For digital media, he adopted a different adage, that the "user is the content."

"Once VCRs, and eventually computers, became readily available, it gave more control to the user," says Dobbs. "Now you can control the time that information is fed to you. "With PCs and workstations and the internet, people are able to interact and have more of a choice. The user can mold and manipulate the content."

"Generation X is still somewhat in the clutches of old media. Generation Y, the younger generation, however, laughs at the old mass media. That's why Jon Stewart (host of the Daily Show, a news spoof television program) is more powerful than Dan Rather," says Dobbs. "Now the flip side is that sometimes with digital media the user tends to think he's in control, when he's really being fed information in the same form of old media."

In November and December 1981, after McLuhan's death, Dobbs sifted through decades of McLuhan's letters, essays, manuscripts and notes, making chronological sense out of the materials. "I had known McLuhan for years," says Dobbs. "His family knew I knew him. "I knew the history of his work. So I was asked to organize McLuhan's 'garbage', so to speak, including all of the filing cabinets and boxes that were in his house."

The results of Dobbs' work now rest with the National Archives in Ottawa, as McLuhan was Canadian. McLuhan's heyday of popularity was in the 1960s, starting with the release of Understanding Media in 1964, and reaching its peak in the late 1960s.

"His ideas were kind of a youth culture fad at that point," says Dobbs. "He also went through a period in the 1970s where it was not cool to like him."Dobbs considers McLuhan's best proteges to be futurist authors Charles Reich, Alvin Toffler and John Naisbitt.

But Dobbs suggests that perhaps today's information age is not ripe for theorists like McLuhan to be viewed as leaders or idolized in popular culture. "These days there seems to be no need for gurus speaking for society," says Dobbs. "Society is so fragmented by digital media and full of micro-gurus, all reaching their small enclaves."

"The closest equivalent that I can think of to the sort of gurus with mass reach that there used to be would be Wired magazine, where the magazine itself has become the guru," says Dobbs.


From Global Village to Chaosmos

1929: "But the fact remains that, so recently that most people have not realized it, the Earth has become ONE place, instead of a romantic tribal patchwork of places.... What has fact on its side is still this strange synthesis of cultures and times (which we named Vorticism in England) and which is the first projection of a world-art, and also I think the clearest trail promising us delivery from the mechanical impasse." - Wyndham Lewis, "A World Art and Tradition", Drawing and Design Magazine, February, 1929.

1946: "But I should perhaps add, before concluding, that just as eclecticism as a policy would find its justification in a new synthesis, so, in the case of an individual artist, his personality will all the time be creating a personal synthesis ...When all the cultures have been digested , we shall become a new cultural creature: an Earth Man."--Wyndham Lewis, Towards an Earth Culture, The Eclectic Culture of Transition, 1946

1960: “Experimentation has passed from the control of the private artist to the groups in charge of the new technologies. That is to say, that whereas in the past the individual artist, manipulating private and inexpensive materials, was able to shape models of new experience years ahead of the public, today the artist works with expensive public technology, and artist and public merge in a single experience. The new media need the best artist talent and can pay for it. But the artist can no longer provide years of advance awareness of developments in the patterns of human experience which will inevitably emerge from new technological development." - Marshall McLuhan, Report on Project in Understanding New Media, Part VII(Exhibits), p.i, 1960

2003: "It is now possible to probe the role of politics within the vision of communications beyond media. Particularly now the political element within communication is of the very essence of the process of creating probes and percepts that will ultimately lead to the decentering of the global megalopolis. And this must be done with the awareness that the 20th century launched a "new science" a "poetic science" that will permit analysis of the interplay of contrapuntal oppositions within the cosmic chaosmos--- the post-global village." Donald Theall, ParaMcLuhan and Poetic Exploration. 2003